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Brand Marketing Strategy

KODE TRAINING: C.5

Brand Marketing Strategy

Manfaat Training:

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

Materi :

  • Concept Marketing and Brand Management
    • What is brand management
    • The primary responsibilities of brand managers
    • Trends in brand management
    • The benefits strong brands deliver to organizations
  • The Brand Management
    • The Brand Management Process
    • Element of Brand loyalty
  • Steps to helps brands connect emotionally to their customers:
    • Develop success (re)position a brand
    • Create and manage a strong brand identity
    • Develop a brand identity system and standards
    • Develop a powerful brand tagline
    • Publicity and word-of-mouth marketing to a brand’s advantage
    • Using blogs and other social media to build brands
  • Develop a strong brand marketing plan:
    • Marketing tools and techniques
    • Use internal communication, education and training and organization design to align the organization in support of the brand
    • Develop a brand building organization and transform employees into enthusiastic brand champions
  • Conducting Brand audit and brand equity
  • Measurement of the asset value of a brand
  • Managing brand using point-of-sale (POS) data in managing brands
  • Qualitative and quantitative brand research methodologies and approaches

Target Peserta :

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Pembicara / Fasilitator (Alternatif):

  • Glenn J Sompie, SE. MM. MA
  • Johnson Alvonco, Ph.D

Tanggal:

25-26 April 2018

02-03 Mei 2018

18-19 Juni 2018

25-26 Juli 2018

27-28 Agustus 2018

10-11 September 2018

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta):

Rp. 5.750.000,-/ orang

Private Training:

Rp. 8.000.000,-/ orang (Pasti Running)

Fee Training (Luar Kota):

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMATION

For Registration, Please Contact :

Johnson Indonesia – Training Center

Dwi/ Nur/ Komariah/ Ria

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

http://www.johnson.co.id

http://www.seminarjohnson.com

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