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Customer Relationship Management (CRM)

KODE TRAINING: D.5

Customer Relationship Management (CRM)

MANFAAT TRAINING :

  • Memahami konsep dan prinsip Customer Relationship Management (CRM)
  • Memahami kaitan strategis CRM dengan tiga funsi binis front-liner: bagian customer service, marketing (pemasaran), penjualan (selling)
  • Dapat mengembangkan dan menerapkan kunci sukses strategi pengelolaan customer
  • Mampu menerapkan strategi 4-R CRM: Relationship, Retention, Referrals, Recovery
  • Memahami langkah-langkah implementasi CRM ditempat kerja, beserta faktor-faktor keberhasilannya.

MATERI TRAINING :

  • Hari Pertama
    • Introduction to Customer Relationship Management (CRM)
      • Mengapa ada CRM?
      • Konsep dan Prinsip CRM Secara Umum
      • Tujuan CRM
      • Model CRM
      • Konsep 4 R Dalam CRM (Relationship, Retention, Referrals, Recovery)
      • Parameter Sukses CRM
    • Fungsi Strategis CRM
      • CRM dan Customer Service Excellence
      • CRM dan Marketing Strategy (Strategi Pemasaran)
      • CRM dan Selling Strategy (Strategi Penjualan)
  • Hari Kedua
    • Designing dan Implementing CRM Strategic
      • Kendala dan Hambatan CRM
      • CRM Data Management
      • CRM infrastructure & Technology
      • CRM Project Planning
      • CRM Analysis
      • Implementation of CRM
      • Perfomarnce Control CRM Implementation
    • Workshop CRM

Target Peserta :

Manajer, Supervisor, Staff : Marketing, Sales, Custumer Service, CRM, dll

Team Trainer Johnson Indonesia (Alternatif):

  • Johnson Alvonco, Ph.D

Tanggal :

26-27 Maret 2018

23-24 April 2018

22-23 Mei 2018

04-05 Juni 2018

12-13 Juli 2018

08-09 Agustus 2018

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta):

Rp. 5.750.000,-/ orang

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMATION

For Registration, Please Contact :

Johnson Indonesia – Training Center

Dwi/ Nur/ Komariah/ Ria

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

http://www.johnson.co.id

http://www.seminarjohnson.com

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