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Marketing Management for Non Marketer

KODE TRAINING: C.7

Marketing Management for Non Marketer

Manfaat Training:

  • Memahami Marketing Management
  • Memahami Sales Management

Materi :

  • Marketing Management
    • Dasar orientasi bisnis dan pengembangan produk
    • Pengertian bisnis, pasar, dan pemasaran
    • Memahami tujuan pasar dan atau pelanggan
    • Lima tingkat tujuan pasar/pelanggan
    • Tujuan pasar/pelanggan melahirkan kepentingan
    • Lima tingkat kepentingan pasar
    • Ciri dan sifat kepentingan pasar/ pelanggan
    • Kepentingan pasar/pelanggan sebagai medan garap pemasaran
    • Aspek berpengaruh terhadap pembuatan keputusan pasar
    • Thinking – Feeling – Processing dan Kegiatan Pemasaran
    • Strategi pemasaran (Segmenting – Targeting – Positioning)
    • Taktik pemasaran (diferensiasi – bauran pemasaran)
    • Nilai-nilai produk bagi pasar/pelanggan
  • Sales Management
    • Konsep Penjualan
    • Sales Cycle Process
    • Handling Rejection

Target Peserta :

Manager Non Sales or Marketer atau Pihak-Pihak yang berkepentingan terhadap pemasaran dan penjualan

Pembicara / Fasilitator (Alternatif):

  • Glenn J. Sompie, SE. MM. MA
  • Johnson Alvonco, Ph.D

Tanggal:

19-20 Maret 2018

09-10 April 2018

30-31 Mei 2018

13-14 Juni 2018

09-10 Juli 2018

20-21 Agustus 2018

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta):

Rp. 5.750.000,-/ orang

Private Training:

Rp. 8.000.000,-/ orang (Pasti Running)

Fee Training (Luar Kota):

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMATION

For Registration, Please Contact :

Johnson Indonesia – Training Center

Dwi/ Nur/ Komariah/ Ria

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

http://www.seminarjohnson.com

http://www.johnson.co.id

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