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Marketing Management for Non Marketer

KODE TRAINING: C. 7

Tanggal & Lokasi Training

JAKARTA

BANDUNG

SURABAYA

BALI

04-05 Agustus 2016 Lihat Lampiran Jadwal 2016 (Luar Kota) Lihat Lampiran Jadwal 2016 (Luar Kota) Lihat Lampiran Jadwal 2016 (Luar Kota)
07-08 September 2016
11-12 Oktober 2016
02-03 November
01-02 Desember 2016

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif):

  • Glenn J. Sompie, SE. MM. MA
  • Johnson Alvonco, Ph.D

Fee Training (Jakarta):

Rp. 4.950.000,-/ orang

Fee Training (Luar Kota):

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

  • Memahami Marketing Management
  • Memahami Sales Management

Materi :

  • Marketing Management
    • Dasar orientasi bisnis dan pengembangan produk
    • Pengertian bisnis, pasar, dan pemasaran
    • Memahami tujuan pasar dan atau pelanggan
    • Lima tingkat tujuan pasar/pelanggan
    • Tujuan pasar/pelanggan melahirkan kepentingan
    • Lima tingkat kepentingan pasar
    • Ciri dan sifat kepentingan pasar/ pelanggan
    • Kepentingan pasar/pelanggan sebagai medan garap pemasaran
    • Aspek berpengaruh terhadap pembuatan keputusan pasar
    • Thinking – Feeling – Processing dan Kegiatan Pemasaran
    • Strategi pemasaran (Segmenting – Targeting – Positioning)
    • Taktik pemasaran (diferensiasi – bauran pemasaran)
    • Nilai-nilai produk bagi pasar/pelanggan
  • Sales Management
    • Konsep Penjualan
    • Sales Cycle Process
    • Handling Rejection

Target Peserta :

Manager Non Sales or Marketer atau Pihak-Pihak yang berkepentingan terhadap pemasaran dan penjualan

INFORMATION

For Registration, Please Contact :

Johnson Indonesia – Training Center

Dwi/ Narita/ Nur/ Komariah

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

http://www.seminarjohnson.com

http://www.johnson.co.id

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