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Sosiologi Ekonomi & Psikologi Marketing

KODE TRAINING: C.6

Sosiologi Ekonomi & Psikologi Marketing

Manfaat Training:

  • Memahami konsep analisa pasar
  • Memiliki kemampuan menganalisi pasar sesuai dengan kondisi sosologi ekonomi

Materi :

  • Sosiologi Ekonomi
    • Sosiologi
    • Ekonomi
    • Sosiologi Ekonomi
    • Hubungan Sosiologi Ekonomi dan Marketing Strategi
  • Analisa Pasar (Marketing Analysis)
    • Review & refresh “Marketing Concept”
      • Marketing Management
      • Marketing Mix 4-P
      • Strategic Marketing
      • Marketing Analysis – Metode SWOT Analysis
    • Analisa Pasar
      • Analisis pemasaran sebagai strategi bisnis industry perbankan
      • Konsep Marketing Analysis – STP
      • Market Segmentation Analysis
        • Pendapatan masyarakat
        • Kepentingan
        • Status sosial,
        • Brand awareness
        • Geografi
        • Demografis
        • Psikologi
      • Target Market
        • Konsep dan prinsip target market
        • Penentuan Target market
        • Target Market in Branking
          • Target Nasabah Funding
          • Target Nasabah Lending
          • Target Nasabah Pemanfaat Jasa-Jasa Bank Lainnya
        • Target Market dan Marketing Mix 4-P (Product, Price, Promotion dan Place)
          • Strategi Produk & Service
          • Strategi Harga
          • Strategi Promosi
          • Strategi Placing
      • Market Positioning
        • Konsep Market Positioning
        • Strategi Penentuan Posisi

Target Peserta :

Business analyst, business planner, manajer pemasaran produk perbankan

Pembicara / Fasilitator (Alternatif):

  • Glenn J. Sompie, SE. MM. MA
  • Johnson Alvonco, Ph.D

Tanggal:

13-14 Maret 2018

18-19 April 2018

03-04 Mei 2018

20-21 Juni 2018

19-20 Juli 2018

29-30 Agustus 2018

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta):

Rp. 5.750.000,-/ orang

Private Training:

Rp. 8.000.000,-/ orang (Pasti Running)

Fee Training (Luar Kota):

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMATION

For Registration, Please Contact :

Johnson Indonesia – Training Center

Dwi/ Nur/ Komariah/ Ria

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

http://www.seminarjohnson.com

http://www.johnson.co.id

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