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Strategy Marketing Management

KODE TRAINING: C.1

Strategy Marketing Management

Manfaat Training:

  • Memahami konsep dan prinsip strategic marketing management
  • Memiliki kemampuan memahami proses penyusunan strategic marketing management
  • Mampu menganalisis variable-variabel di dalam strategic marketing management
  • Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa perusahaan

Materi :

  1. Introduction
    • Apa itu Strategi?
    • Konsep Dan Prinsip Strategic Management
    • Tujuan dan Manfaat Strategi Management
    • Tantangan dan Hambatan Penyusunan Strategic Management
  2. Strategi Management
    • Komponen Strategi Management
    • Tingkatan Strategi Management
    • Strategic Management Process
    • Vision, Mission, Goals
    • Strategy Formulation
    • Strategy Implementation
    • Strategy Control
  3. Marketing Strategi Process
    • Understand The Customer
    • Analysis The Market
    • Analysis The Competition
    • Define Marketing Mix
    • Determine Market Positioning
    • Marketing Budget
    • Execution The Plan
  4. Strategic Marketing Analysis
    • Understand Your Customer – Marketing Analysis Model STP
      • Segmentation
      • Targeting
      • Positioning
    • Define Marketing Mix – 4P
      • Product
      • Price
      • Promotion
      • Place
    • Strategic Analytical Tools
      • SWOT (Strengths, Weaknesses, Opportunities, Threats)
      • PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)
      • Boston Consulting Group (BCG)
  5. Strategic Marketing Management
    • Market Selection – STP
      • Segmentation Strategy
      • Targeting Strategy
      • Product Positioning Strategy
    • Marketing Mix Strategi – 4P
      • Product Marketing Strategy
      • Price Marketing Strategy
      • Place Marketing Strategy
      • Promotion Marketing Strategy
    • Customer Acquisition Strategy
      • Awareness – Interest – Acton
      • Customer Loyalty & Retention
    • Model Competitive Marketing Strategi
      • Competitive Strategi – Five Forces Factors Model by Porter
      • Blue Ocean Strategy ( Chan Kim & Renee Mauborgne)
  6. Workshop dan Studi Kasus

Target Peserta :

Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan

Team Trainer Johnson Indonesia (Alternatif):

  • Johnson Alvonco, Ph.D

Tanggal:

26-27 Maret 2018

16-17 April 2018

24-25 Mei 2018

07-08 Juni 2018

16-17 Juli 2018

09-10 Agustus 2018

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta):

Rp. 5.750.000,-/ orang

Private Training:

Rp. 8.000.000,-/ orang (Private Training)

Fee Training (Luar Kota):

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMATION

For Registration, Please Contact :

Johnson Indonesia – Training Center

Dwi/ Nur/ Komariah/ Ria

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

http://www.johnson.co.id

http://www.seminarjohnson.com

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